Client
Stratasys
Global Corporate Rebrand
Stratasys is one of the founding and leading forces in 3D printing worldwide. After extensive mergers and acquisitions, the organization sought to unite all its disparate 3D printing operations and services under one uniquely branded offering.
AGENCY Deliverables
Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Messaging
Photography
Video Production
Website Design
Bolin Zwieg Approach
Stratasys engaged Bolin to rationalize the brand portfolio, update voice-of-the-customer research globally and refresh the global corporate logo/identity. We engaged stakeholders throughout the company as well as partners and customers.
In creating a new global brand identity, we engaged design talent from around the world for inspiration and tapped our Tribe Global network to perform work-in-process cultural sensitivity checks in markets around the globe.
Bolin Zwieg Solution
The new Stratasys identity included both visual and verbal design language, which helped resellers, distributors, and regions around the world communicate with one unified, master-brand voice.
This new system included brand guidelines, which defined the brand mark, type mark, typography, colors, patterns, photography style, and universal templates, which were then translated into various languages around the world.
