Client
Happy Place
Comprehensive Brand Development
LeafLine Labs asked Bolin Zwieg’s help in making the most of the CBD market. They wanted to explore an opportunity we identified during our research and launch an approachable and lighthearted CBD brand dedicated to convenience stores nationwide.
AGENCY Deliverables
Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Website Design
Bolin Zwieg Approach
Market research led to seeing where the opportunity was greatest. With that in sight, Bolin Zwieg created the Happy Place brand.
Starting with naming, brand messaging and identity design, package and website design, social media and tradeshow graphics this was an all encompassed brand creation with a targeted audience that is on-the-go.
Bolin Zwieg Solution
With the bold, fun design, and friendly messaging, Happy Place quickly became a favorite in convenience stores across the state of Minnesota in the first year on the market.
Today it can be found in stores across the United States, as a grab-and-go snack for a young, fast-paced audience, and the brand has expanded the product offering.