Client
Menards
Klearvue Cabinetry Commercial
Menards wanted to showcase their new, luxurious Klëarvūe Closets product line in a dynamic way. Our idea was to concentrate on the transformation that occurs in a closet, one that takes us from drowsy and dull, to empowered and confident.
AGENCY Deliverables
Content Strategy
Messaging
Production Design
Photography
Video Production
Bolin Zwieg Approach
The creative approach Bolin Zwieg developed highlights the personal transformation that often takes place in a closet, from dull and boring, to empowered and confident. And, doing it with high energy and up tempo dance.
Bolin Zwieg Solution
The production required a 290 square foot closet be built in studio, propped and lit to exacting standards.
Adhering to strict Covid protocols and maintaining a small crew, Bolin delivered two captivating spots, along with dozens of beautiful photos. We were able to showcase the new closet line with a fresh, contemporary look which elevated the look and feel of commericals Menards is typically known for. All during a worldwide pandemic.