Leafline Labs

Leafline Labs is a locally owned, premium medical cannabis cultivator in Minnesota, producing high-quality whole-plant medicine products for patients seeking to improve their quality of life.

LeafLine Labs asked Bolin Zwieg's help in making the most of the CBD market. They wanted to explore an opportunity we identified during our research and launch an approachable and lighthearted CBD brand dedicated to convenience stores nationwide.

Bolin Zwieg conducted market research to identify where the opportunity was greatest. We created an all-encompassing brand solely focused on convenience stores for an on-the-go targeted audience. Happy Place is the name that best represents the product's benefits and the fun, approachable appearance created to encourage trial. We solidified the name with a dynamic logo design, verbal and visual identity, audience messaging, package and website design, social media, and tradeshow graphics. With its bold, fun design and friendly messaging, Happy Place quickly became a favorite in convenience stores across the state of Minnesota in its first year on the market. Today, it can be found in stores across the United States as a grab-and-go snack for a young, fast-paced audience, and the brand has expanded its product offering.

Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Tradeshow Display
Website Design