Stratasys

Stratasys manufactures 3D printers, software, and materials for polymer additive manufacturing and 3D-printed parts on demand. It is one of the founding and leading forces in 3D printing worldwide.

Stratasys engaged Bolin Zwieg to rationalize the brand portfolio, update global voice-of-the-customer research, rebrand the global identity, and develop new creative campaigns. After extensive mergers and acquisitions, the organization sought to unite all its disparate 3D printing operations and services under one uniquely branded offering.

Bolin Zwieg executed a global rebrand. We worked with stakeholders throughout the company, partners, and customers worldwide to ensure that the new Stratasys identity truly reflected the brand. This comprehensive approach included a newly developed brand strategy, audience messaging, verbal and visual design language, photography, and video assets. All of this work culminated in creating several campaigns highlighting the innovative hardware and software solutions developed by Stratasys. This important work helped resellers, distributors, and regions across the globe communicate with increased confidence and clarity as a unified master brand.

Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Messaging
Photography
Video Production
Ad Campaigns
Website Design