Tribe Global sought a brand refresh because its brand had not changed or evolved since its inception. The refreshed brand needed a new logo, visual identity, and verbal identity that infused energy, excitement, and inspiration. It needed to reflect the steadfast ambition and unique connection the agencies shared across the network.

Bolin Zwieg led the Tribe Global rebrand in collaboration with member agencies from Belgium and the UAE. The board and membership were surveyed to assess satisfaction and identify the network's core value proposition, findings that shaped the strategic and creative direction of the new identity.

The resulting visual language is bold, high-intensity, and distinctly expressive. Shapes represent the agencies, people, and ideas that make up the network. The splatter motif embodies the creative chaos and perpetual momentum that define it. The new brand has been applied across all network marketing materials, including the website, social media, presentations, and a complete brand kit for members.

Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Website Design