Clary Corporation engaged Bolin Zwieg to develop a comprehensive brand refresh encompassing strategy, verbal and visual identity, and messaging. The brand needed to honor Clary's legacy of engineering innovation while repositioning the company as a forward-thinking leader in power solutions for today's most critical infrastructure.

Bolin Zwieg developed a brand strategy for a company with a remarkable history of firsts, from precision aircraft components for the U.S. military to pioneering the first all-solid-state Uninterruptible Power Supply. The strategy established a confident position that honors this legacy and asserts Clary's authority in an increasingly power-dependent world.

The brand platform, anchored by the line 'Powering Critical Moments,' captures the high-stakes nature of Clary's work, communicating not only a product promise but a deeper purpose: when electronics cannot fail, Clary performs.

Clary's refreshed visual identity reflects the precision, durability, and authority that define its products. Bold and engineered for impact, it gives a storied company a modern presence worthy of its legacy.

Brand Strategy
Naming
Logo Design
Verbal Identity
Visual Identity
Messaging
Infographic Design
Video Production
Website Design