Leafline Labs engaged Bolin Zwieg to capitalize on the growing CBD market by developing a dedicated consumer brand for convenience stores nationwide. The brand needed to feel friendly and approachable, designed for on-the-go customers experiencing CBD for the first time.

Bolin Zwieg conducted market research to find the best opportunity within the CBD convenience channel and created Happy Place, a comprehensive brand designed specifically for the on-the-go consumer. The name reflects both the product's promise and the brand's optimistic personality.

Bolin Zwieg brought Happy Place to life through a dynamic logo, verbal and visual identity, audience messaging, packaging, website design, social media, and tradeshow graphics. Bold design and friendly messaging quickly made Happy Place a favorite in convenience stores across the Midwest, and the brand has since expanded nationally with a growing product line and retail presence.

Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Tradeshow Display
Website Design