Greater Lakes Promise engaged Bolin Zwieg to develop a comprehensive brand encompassing strategy, naming, verbal and visual identity, messaging, iconography, paid media, influencer marketing, and promotional product design. This brand must further their mission to ensure the Great Lakes remain the greatest source of fresh water on Earth.

Bolin Zwieg developed a comprehensive brand strategy for Greater Lakes Promise, unifying the expertise of multiple conservation organizations under a single, powerful identity. The strategy clarified the mission and positioned Greater Lakes Promise as a leading force in watershed restoration throughout the Great Lakes region.

Greater Lakes Promise's brand identity centers on the belief that improving water quality begins with healing the landscapes that feed these waters — a principle that shaped a verbal and visual system grounded in clarity, optimism, and environmental stewardship.

Through an integrated approach spanning strategy, naming, messaging, visual identity, paid media, and promotional product design, Bolin Zwieg equipped Greater Lakes Promise with a resonant brand that inspires individuals, partners, and communities to protect the Great Lakes for generations to come.

Brand Strategy
Naming
Logo Design
Verbal Identity
Visual Identity
Messaging
Iconography
Paid Media
Influencer Marketing
Promotional Product Design