Stratasys engaged Bolin Zwieg to streamline the brand portfolio, update global voice-of-the-customer research, rebrand the global identity, and develop new creative campaigns. After extensive mergers and acquisitions, the company aimed to unify all its diverse 3D printing operations and services under a single, uniquely branded offering.

Bolin Zwieg executed a comprehensive global rebrand, focusing on strategy and collaborating with stakeholders across the company, its partners, and customers worldwide to ensure the new Stratasys brand genuinely reflected its core values at every level. The process included developing a new brand strategy, audience messaging, verbal and visual design language, photography, and video assets.

All of this work culminated in a series of global, multilingual campaigns that showcase the innovative hardware and software solutions Stratasys provides to the market, empowering resellers, distributors, and regional teams worldwide to communicate with renewed confidence and clarity under a unified master brand.

Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Messaging
Photography
Video Production
Ad Campaigns
Website Design