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Kauai Coffee Company
Kauai Coffee Company is the largest coffee grower in the United States, cultivating more than 4 million trees across 3,100 acres in Hawaii. From seed to cup, it is an authentic estate that grows, roasts, and packages all of its own coffee.
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Kauai Coffee Company engaged Bolin Zwieg to elevate its marketing through several key initiatives, including developing a new cold brew retail product, creating a library of photography and video assets to better represent the brand, designing limited-edition packaging for its rarest coffee, and enhancing the on-island visitor center experience.
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Bolin Zwieg updated Kauai Coffee's visual identity to reflect a more authentic and engaging presence befitting the island's extraordinary heritage. Through multiple content-gathering productions, the team developed a comprehensive library of photography and video assets for use across retail packaging, ad design, print materials, and digital media.
Central to the approach was a deliberate integration of Kauai's unique cultural elements and natural landmarks, from volcanic landscapes, abundant rainfall, and waterfalls to the island's remarkable spirit, all woven throughout the visual system to reinforce Kauai Coffee's authenticity as an estate-grown brand unlike any other in the United States.
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Graphic Design
Visual Identity
Iconography
Messaging
Packaging Design
Photography
Video Production