Client
Tribe Global
Global Corporate Rebrand
Tribe Global is a worldwide network of 40+ independent creative agencies, formed in 2011. After ten years in business, Tribe Global was looking for a brand refresh that reflected its ambition, drive and unique connection that ties each member to the network.
AGENCY Deliverables
Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Website Design
Bolin Zwieg Approach
Bolin Zwieg was tapped to lead the assignment and worked collaboratively with member agencies from Belgium and the UAE.
Brand strategy sessions with the board and surveys with the membership assessed member satisfaction, competitive offerings and identified and articulated the network’s value proposition and point of difference.
Bolin Zwieg Solution
The new brand identity highlights the Tribe’s diverse membership with a bold, high intensity, visual direction reflecting the network’s brave ambition and distinct aspirations.
The new brand has been applied to all network marketing materials including the website, social, presentations and more, along with a brand kit and templates for members to utilize.