Tribe Global

Formed in 2011, Tribe Global is a worldwide network of 40+ independent creative and communications agencies headquartered in Amsterdam, Netherlands.

Tribe Global sought a brand refresh, as it had not changed or evolved its brand since its inception. The updated brand needed a new logo, visual identity, and verbal identity that infused energy, excitement, and inspiration. It needed to reflect the steadfast ambition and unique connection the agencies shared throughout the network.

Bolin Zwieg led the project with agencies from Belgium and the UAE. The board and membership were surveyed to assess satisfaction and identify the network's value proposition. The new brand identity highlights Tribe Global's diverse membership with a bold, high-intensity visual direction. The visual direction combines unique brand elements to tell the Tribe Global story. Shapes represent agencies, people, and ideas throughout the network. The splatter represents the chaos and never-ending journey of creativity. The new brand has been applied to all network marketing materials, including the website, social media, presentations, and more, along with a brand kit and templates for members to utilize.

Brand Strategy
Logo Design
Visual Identity
Verbal Identity
Website Design