Menards

Menard's is a family-owned and operated home improvement retail brand. Renowned for offering significant cost savings, the company prides itself on its extensive range of home improvement products. With over 300 stores, Menard's provides a diverse selection of items, including tools, lumber, appliances, pet supplies, and lawn and gardening equipment.

Menards set out to introduce their new, high-end Klëarvūe Closets product line in a captivating way. The challenge was to create a closet setting featuring Menards products that would inspire the audience. Our innovative concept revolved around illustrating the daily transformation within a closet, capturing the journey from feeling tired and uninspired to feeling empowered and confident.

Bolin Zwieg tackled this creative challenge by showcasing the personal transformation that occurs in a closet, focusing not only on clothing but also on an individual's attitude and demeanor. We did this with high energy and an up-tempo dance. The production involved constructing a 290-square-foot closet in the studio, setting up props, and ensuring precise lighting. We captured a unique and captivating commercial and dozens of beautiful photos to be featured in several marketing materials. Our approach allowed us to present the new closet line with a fresh, contemporary look, elevating Menards' typically known commercial style.

Content Strategy
Messaging
Art Direction
Set Design
Photography
Video Production