Chemtool was developing new, state-of-the-art formulations to supersede the current best-in-class products. They wanted to introduce these new products to a select list of current and prospective customers. Chemtool engaged Bolin Zwieg to create a unique, exclusive customer experience that elevated the brand and enhanced customer engagement to foster long-term relationships.

Bolin Zwieg worked with the Chemtool brand team to develop a comprehensive customer experience program called Catalyst, which combines physical and digital experiences to create a uniquely immersive brand moment. At its center was a custom-branded, hard-sided Pelican case delivered directly to the offices of key customers and prospects.

Each high-impact kit contained a polished, custom-made stainless-steel ball-bearing desk accessory featuring a new Chemtool formulation, a metal member ID card engraved with an individual passcode, and a soft-touch invitation and program brochure. Recipients used their individual passcode to access a password-protected web experience tailored to them, featuring exclusive thought leadership content and advanced release information on the new formulations for their business.

Brand Strategy
Naming
Verbal Identity
Visual Identity
Video Production
Website Design