Addmaster engaged Bolin Zwieg to refresh a brand that no longer reflected the company's standing as a category-defining innovator. The work included an evolved logo, a new visual and verbal identity, refined typography and a color palette, product photography, and a fully redesigned e-commerce experience.

Bolin Zwieg developed a refreshed identity centered on Addmaster's quiet authority as the company that pioneered the first inkjet teller printer in 1989 and has shaped the transaction printer category ever since. The evolved logo honors that legacy while signaling continued leadership in an industry it helped create.

The new color palette and typography convey a modern, approachable sensibility that feels clean and considered, with stylistic confidence that reflects both precision and personality.

The redesigned e-commerce experience brings the brand to life through thoughtful UX, UI, and design, creating an elegant platform that enables customers to explore, understand, and purchase with ease.

Brand Strategy
Logo Design
Verbal Identity
Visual Identity
Photography
User Experience Design
User Interface Design
Website Design