Client
Chemtool
New Product Launch Experience
Chemtool (a division of Lubrizol), the largest grease manufacturer in North America, developed new products to be introduced to new and current customers. They wanted to create an experience that elevated the brand and enhanced customer engagement.
AGENCY Deliverables
Brand Strategy
Logo Design
Visual Identity
Messaging
Video Production
Website Design
Bolin Zwieg worked with the Chemtool brand team to develop a comprehensive customer experience program (branded Catalyst) that combined both physical and digital experiences. A high impact, sales enablement kit was delivered to the offices of both customers and prospects.
Bolin Zwieg Approach
This hard case kit featured a number of custom items including a ball-bearing spinner, a ‘member ID’ passcode imprinted on a metal card, and program brochure. Recipients then logged in to a password-protected, web experience filled with exclusive value-added thought leadership content and advance release information of the new formulations.
Bolin Zwieg Solution
A Better Grease Experience. This program not only ‘greased the skids’ for Chemtool sales reps opening doors to prospects but also engaged current customers to think of Chemtool and its products in a deeper, more meaningful way.
Initial feedback has been impressive. Targeted Chemtool customers have been extremely positive and excited about this new customer experience.